Creative media industries such as film-making and art design, which are two examples out of many, have been growing and now the have a daily effect in our everyday lives. Business within these industries are expanding and try to find new ways to cater to their audience. How do they go about doing something like that? Social Media is the most probable answer in this case because not only does it already have a huge impact on the general marketing, the way it’s being used by the companies makes it obvious to why such growth is taking place. The use of advertising is spreading so rapidly just because of how valuable it is to have a potential millions of users stumble upon your advert.
One thing to remember is that the audience is very diverse and unpredictable. You may not be interested in the Facebook ad you just scrolled over but the next person to scroll over will. And with so many social media users the rough estimate of the revenue is already enormous. It’s good and all for businesses to advertise so that they can attract more customers, correct? However sometimes you just do not want to see an advert, to which you respond and act by using ad block programmes. This is where we stumble upon a problem caused in social media. We are going to take a look at Facebook to see what they have done. Logically, if the users are using adblock, they are not seeing the advert that the specified business paid for. This means the investment is being wasted so the best plan of action is to not invest. But call it greed, Facebook really wants the investment so they offered disguised ads in regular posts because ad block can’t do anything about posts. (source down below)
Facebook has over 2.2 billion active users and information like this can make the number drop so they do need to be careful. In an acedemic source below, one of the keywords is advertising. And it clearly mentions misusage of advertising can cause a fall of a social media business. When looking back there’s reason such social media has fallen out of favour such as Hi5. Mismanagement is very easy to do. On top of that topic, Facebook is very lucky, they haven’t had too big a fall since the selling users data scheme and now the adblock scenario. Mistakes like these may cause users to turn over to an alternative such as Twitter.
Article by Ruben Varela
https://sociable.co/social-media/facebook-disguised-sponsored-adblock/
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Creative Industries in East London 